
For professional operators in the recreation sector, every investment needs to deliver immediate, quantifiable returns. If your facility runs on older auto belays—from any brand—a critical financial opportunity has opened up. The TRUBLUE iQ Auto Belay Trade-In Program is simplifying fleet modernization by putting a significant €450 direct discount into your pocket per device. This isn’t just a minor incentive; it’s a guaranteed, instant reduction in the capital cost of moving to the new, highly efficient iQ platform.
This program makes the financial decision easy, especially when paired with the urgency of looming safety standard changes and the secondary operational savings that come with the iQ. If you’re serious about maximizing profits and minimizing risk, the time to leverage this €450 cash-equivalent credit is right now.
Lead with the Money: Your Guaranteed €450 Discount
When it comes to upgrading critical life-safety equipment, the biggest barrier is often the upfront cost. The TRUBLUE iQ Auto Belay Trade-In Program removes this obstacle by focusing on a massive, immediate financial incentive: a guaranteed €450 trade-in discount applied directly to the price of every new TRUBLUE iQ or iQ+ Auto Belay you purchase.
This €450 credit is the core of the program and a clear sign that manufacturers are serious about helping operators modernize their fleets. Whether you are trading in an original generation TRUBLUE or a device from a competitor, the mechanism is the same: the value of your old unit is immediately credited against the cost of your upgrade. This makes the new, safer, and more efficient iQ technology instantly more accessible. This program is designed to simplify your purchasing decision, allowing you to bypass potential budget hurdles and immediately invest in equipment that drives operational excellence and guarantees regulatory compliance. Simply put, €450 is money back in your business, making the upgrade decision easy.
Beyond the €450: The Hidden Stack of Secondary Savings
While the direct €450 trade-in discount is the headline, the financial brilliance of the TRUBLUE iQ Auto Belay Trade-In Program lies in the substantial, secondary savings that quickly add up to hundreds more per unit, pushing the total value over €975. These are costs you would have paid anyway, making the upgrade a critical cost-avoidance measure.
These secondary financial benefits include:
- Eliminating Webbing Replacement Costs: Your new iQ device comes with a brand-new webbing included. This saves you €246 (for 12.5m) or €339 (for 20m)—an immediate cost avoidance on a necessary replacement part.
- Reduced Annual Service Expenses: The new iQ is engineered for greater resilience and easier maintenance. This translates to a projected €279 in annual service savings, a recurring benefit that lowers your long-term operating costs.
- Waiving Repair Liabilities: Do you have an old device that is damaged or overdue for repair? The program waives any charges for repair work on the unit you trade in. This is a massive relief for older, potentially expensive-to-fix devices, eliminating a major financial risk.
- Extended 2-Year Warranty: Every new unit comes with a full 2-year warranty. This protection minimizes your financial exposure to unexpected failures for the first two years of operation, a crucial piece of mind for safety equipment.
By combining the €450 direct credit with these significant secondary savings, the financial incentive moves from a helpful discount to a powerful mandate for fleet modernization. You are not just buying a new product; you are eliminating future liabilities and reducing annual overhead.
TRUBLUE Trade-In Program!
Receive a discount when you trade up your used auto belay for a TRUBLUE iQ or iQ+. Offer also applies to competitor devices.
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Safety Compliance is Non-Negotiable (and Time-Sensitive)
For any operator, the threat of non-compliance is a paralyzing business risk. While the financial incentives of the TRUBLUE iQ Auto Belay Trade-In Program are compelling, they are directly tied to an urgent operational reality: new European (EN) safety standards are coming soon.
Once the new EN standard is formally implemented, older auto belay models—including first-generation TRUBLUEs and competitor devices—may no longer be certified for continued use in your facility. This is the single biggest threat to your business continuity. Waiting means gambling on a future scenario where you are forced to replace equipment immediately, without the benefit of the €450 trade-in discount or any of the other cost-saving benefits. Leveraging the trade-in program now ensures your entire climbing fleet is future-proofed and certified to the highest standards, removing the risk of mandatory downtime and emergency capital expenditure. Use the financial incentive to secure your compliance—it’s the ultimate business insurance.
Operational Advantage: Lighter, Smarter, and Simplified
The move to the iQ platform delivers operational benefits that reduce friction and boost efficiency, complementing the financial savings. The new TRUBLUE iQ is a significant leap forward in design and usability.
The iQ generation improves your day-to-day operations through these key features:
- Lighter Weight: The new devices are substantially lighter than older models, which makes installation, movement between climbing routes, and removal for service much easier and safer for your staff. This translates directly into faster route rotation and reduced labor time.
- Enhanced Durability: The design includes improvements like a built-in back bumper and an easier-to-replace mount insert. These features minimize internal damage from frequent use and wall collisions, contributing to the reduced service costs noted earlier.
- Standardizing Your Fleet: The program accepts any brand. This is your chance to unify your equipment fleet under one platform. Standardizing your auto belays simplifies staff training, streamlines parts inventory, and makes managing annual service logistics far more efficient.
- Future Upgrade Path: The TRUBLUE iQ is built on an easily upgradeable platform. You retain the option to add the revolutionary iQ+ Catch-and-Hold technology later, allowing you to introduce advanced features to your facility without replacing the entire unit again.
The TRUBLUE iQ Auto Belay Trade-In Program delivers an instant €450 discount and hands you a superior piece of equipment that is engineered to be more reliable and cheaper to run year after year.
The Case for the TRUBLUE iQ Auto Belay Trade-In Program
The message to professional operators is clear: immediate action is required to capture maximum value and eliminate critical risk. The TRUBLUE iQ Auto Belay Trade-In Program hands you a guaranteed €450 direct credit toward a new unit, an instant reduction in your capital outlay. This primary incentive is backed by hundreds of Euros more in secondary savings through waived repair fees, included new webbing, and lower annual service costs. By upgrading your old equipment, regardless of its brand, you are not just saving money—you are proactively meeting impending safety standards, securing a valuable 2-year warranty, and introducing a lighter, smarter, and more efficient device into your operational workflow. Don’t let your old equipment become a financial or compliance liability. Leverage the €450 discount today.
FAQs
What is the core financial incentive of the TRUBLUE iQ Auto Belay Trade-In Program?
The core incentive is a €450 direct trade-in discount applied immediately to the purchase price of every new TRUBLUE iQ or iQ+ Auto Belay. This is a guaranteed, instant reduction in the capital cost of upgrading your equipment fleet.
Does the program accept old auto belays that are currently broken or need repair?
Yes, the TRUBLUE iQ Auto Belay Trade-In Program accepts devices in any condition. Crucially, the program waives any charges for repair work on the old unit you submit, allowing you to trade in a broken device and immediately avoid a potentially high repair bill while still receiving the €450 credit.
Are there any other significant savings beyond the €450 discount?
Absolutely. The program delivers significant secondary value, including €246 to €339 in savings because a new webbing is included with the unit, €279 in projected annual service savings, and a full 2-year warranty. The total minimum value you receive is over €975 per device.
Why is it urgent to use the TRUBLUE iQ Auto Belay Trade-In Program now?
It is urgent because of the impending release of new European (EN) safety standards. By upgrading now, you ensure your equipment is compliant before the deadline. Waiting risks being forced to replace non-compliant devices later at full price, without the benefit of the €450 trade-in discount or the other program savings.
Can I trade in a competitor’s auto belay device through this program?
Yes. The TRUBLUE iQ Auto Belay Trade-In Program is open to any brand of old auto belay. This generous policy provides the perfect opportunity to standardize your entire equipment fleet to the superior, more efficient TRUBLUE iQ platform.
Dive Deeper: Exploring Auto Belay Technology with Expert Insights
Auto belays are transforming the world of indoor climbing, offering convenience and safety for climbers of all levels. But how exactly do they work, and what are the key considerations for using them? To learn more about the intricacies of auto belay technology and gain valuable insights from experts in the field, check out our additional resources below…
- Comparison of Auto Belay’s: what’s new in the TRUBLUE iQ series
- Using Technology to Make Your Climbing Gym Accessible and Inclusive
- A Closer Look at the Auto Belay System
- Next Generation Auto Belay – TRUBLUE iQ
- Every modern climbing gym should have these 5 features
- Everything You Need to Know about Buying Auto Belays
- Increase Revenue and Customer Satisfaction at Family Entertainment Centers
- Catch-and-Hold: What is it and how does it work?
- Leading the Way in profitable and safe climbing
- Why Family Entertainment Centers Trust TRUBLUE Auto Belays
- Creating Value for Customers by Using an Auto Belay
- TRUBLUE iQ+ World’s first catch-and-hold auto belay
- Drive Revenue and Customer Satisfaction with Auto Belays
- 7 Ways Magnetic Braking Is Better Than Friction
- No Belayer Necessary: Understanding Auto belays
- Competitive Advantage of an Auto Belay
- ROI at Climbing Walls and Family Entertainment Centers
- Auto-Belay and hands-free climbing challenges
- Why using Auto Belays Boosts your Business
- The Science of Eddy Current Magnetic Braking
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TRUBLUE iQ+ Auto Belay | Catch-and-Hold Projecting TechnologyPrice range: € 4.700,00 through € 5.157,00 Ex VAT -
TRUBLUE Speed Auto Belay | Competition-Grade Speed Climbing SystemPrice range: € 2.995,00 through € 3.360,00 Ex VAT -
TRUBLUE iQ Auto Belay | Intelligent Magnetic Descent SystemPrice range: € 2.995,00 through € 3.465,00 Ex VAT


