
Developing an effective climbing gym pricing strategy requires more than just matching your competitors. This article breaks down the business concept of price elasticity of demand to help you understand how changing your prices for day passes or memberships can impact your revenue and customer base. We explore key factors that influence a climber’s decision, such as the income effect and the availability of substitute goods like other gyms or outdoor climbing. By understanding whether demand for your services is elastic or inelastic, you can make smarter financial decisions, forecast sales more accurately, and find the pricing sweet spot that attracts new clients and drives sustainable growth.
Continue reading Drive Revenue and Customer Satisfaction with Auto Belays








